Propaganda for good

Here's an interesting public service campaign about earthquake preparedness. This is a great example of how fear or shock tactics can be used for the public good.The makers of the videos stated it thusly:

The film gives the viewers a sense of what will be happening and inspires them to prepare and mitigate for a faster recovery. The premise underlying the film is that design is a powerful catalyst that can bridge the divide between scientific understanding about damaging quakes, and the ability of the public to feel empowered and to change their behavior in terms of preparedness.

Put another way, people won't get off their asses on a problem until you convince them that those asses are on the line. This is an example of how propaganda is used for more than just political or ideological agendas. Activism for a worthy cause usually needs just as much help as any political party in rustling up supporters.

This particular piece lays out what's at stake grimly and effectively by using simple animation with composite photos. The intent is to list the various services and infrastructures we take for granted that would be out of commission in the event of a major earthquake. Tell a person that they'll be unable to use the toilet for a few weeks (heck, even a few days) and their apathy might decrease.

Overall, I just like the look of this piece.