Image analysis #1

This image is one that is apparently seen all over Cuba, as recently as 2005. This is a rather simple propaganda image that uses two primary techniques: glittering generality and transfer. The glittering generality is the bold declaration, "Vamos Bien," which means "it's going well." This statement is vague and is not accompanied by any images or information that support what is said. The only image is that of an aging Fidel Castro, which brings us to the transfer technique. This technique generally uses the words or images of famous people to support the message, and in this case, the image of Castro is used. It lends no rational credence to the message of the sign, but it nevertheless appeals to those who support him as a leader.